We will use social media to market the product. Facebook ads and promotions will help people know that they can use this service to their remote with their cable provider. People who post about our product will also inform the community and we will have a page for our product which facebook users can "like."
We will use twitter to get the topic trending and send it to people and companies who are influential. We will use this strategy because these people and companies will tweet about our product which will raise awareness to people that are on twitter. "Word of mouth" will get around and our product will be trending and people will find out about it in a matter of hours.